William Price is a lifestyle brand that embodies the spirit and creativity of the Metropolitan Texas community. We’re not just another cowboy distillery making whiskey or tequila for grey bearded men with a Skoal ring on the pocket of their Wranglers. Founders Zack and Bryan are multi-generational Texans seeking to create the future of the Texas distilling industry with a brand that excites the often-overlooked Metropolitan Texas Millennial – creative, modern, welcoming and youthful. We exist at the intersection of celebrating storied Texas culture and welcoming its progressive future.