Business Contact Person
Felix Florez
Business Address
1223 W. 34th Street Suite A-100
ZIP Code
Business Phone Number
Business Website Address
Business Contact Email
Short Business Description
Cherry Block is the quintessential Texas steakhouse with burgers, po'boys, BBQ, wine, cocktails, and more!
Long Business Description

A born and bred Texan, Felix has worked in the restaurant business his whole life. Originally born in McAllen, TX, Felix moved with his family first to Dallas and then later to Houston where he got his first job in the industry. 

Aged 19, Felix purchased his own bistro located in Austin, TX. Since then Felix has been fortunate to work with many top restaurants, refining his skills and his pallet. 

Felix is driven to bring a new farm to table concept to the Texan community with a passion for high-quality ingredients, heritage, and mouth-watering flavours. Searching for the best selection of heritage breed hogs raised humanely, they are allowed to enjoy the land and partake in a natural diet in a free and open setting.

Felix considers himself fortunate to be a partner in the local Houston restaurant Blood Bros. BBQ. As Felix's reputation has grown, restaurants quickly see the quality and expressive flavors of the meat he offers. It was from these relationships and hard work that Cherry Block was born. 

Cherry Block is a family run business and for Felix, it was love at first sight. He fell for Jeanette, who was working four doors down from the bistro all those years ago. Marriage and children followed, and Felix remains humble, crediting his family's support for his success.  

"Texans Feeding Texans" is a motto that runs deep with Felix. The ongoing work with the community is something the whole team at Cherry Block are very passionate about and they look forward to seeing you at an event very soon.

Member Since
  • Burgers