Marketing a small business has never been harder than it is today. Survey after survey shows the cost and understanding of modern-day digital and social media marketing has consumed business owners unlike ever before.
Why? Digital marketing used to be so easy. You posted to social media, had a decent website, and if you invested just a little time and money, you’d get more calls than you could handle.
Here’s why: Google and Facebook are two of the richest companies in the world specifically because digital marketing used to be so easy. When businesses started having noticeable success reaching new customers (circa 2011-2017), every single small business rushed to try the same thing.
There are no short-cuts to great marketing, regardless of what digital agencies tell you. There is still, today, no replacement for a brand that’s refined, a value proposition that resonates, a message that matters.
*In partnership with McElvy Partners