In Part 1 of this series on small business marketing, we laid out the evidence that easy marketing tools on digital and social media do not mean digital and social media marketing is easy.

It’s not. Don’t believe a single person who tells you otherwise. Even when that 20-something down the street tells you social media is way easy, that person is way wrong.

Look at any survey of small business owners – national all the way down to our own company’s recent Small Business Sentiment Survey – and you’ll find more and more companies begrudging the difficulty of this new era in marketing.

Why is that? Three reasons.

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*In partnership with McElvy Partners